Saturday 8 August 2009

Obama Joker

For those of you who’ve seen Batman: The Dark Knight you’ll understand how shocking the Joker was in the film, and he had the ability to cause anarchy and disruption in Gotham City. Played by the late Heath Ledger, Joker has now been associated with Americas President Obama in a new viral poster campaign.

The first sighting of the poster was on an LA highway overpass, but since then it has become an online hit by photographs appearing in news websites, blogs and magazines. The controversial poster of President Obama includes the Jokers key attributes; white face paint, dark eye shadow, smudged lipstick and cuts on his lips. The reworked photograph is accompanied by the word ‘Socialism’ written below Obamas’ face and it’s hard to miss because the lettering is that big!

Nobody has come forward to take credit for this creation and no one has explained the theory behind it leaving individuals to come to their own conclusions. This has led to further interpretations of this image [more scenes from the film compared to Obama etc] being spawned showing this poster has become a successful piece of marketing.

The Joker made a massive impact when Heath Ledger portrayed him in The Dark Knight, and this has been transferred into this image of Obama. I think the significant feature that has made the Obama Joker a sensation is the shock and mystery behind the photograph. Who made it, why did they make it and why the Joker?

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