Faithless

I heard the song "Music Matters" by Faithless some time ago, along with the video but I am still very impressed with the innovative new video that is used to express the feelings in the song. The film uses a variety of vivid coloured images overlayed on a black background to make them stand out more. These line drawing style images are used to show the feelings towards this song, and how music matters. It is quite clever how the video stays in sync with the beat of the song, and again uses the colours to express the feelings of the beats in the song.

The song is quite upbeat, which maybe played in nightclubs because of the party style rhythm, and faithless is well known for these type of beats. The music video seems to try and express this feeling of being in a nightclub, dark with bright lights, and lots of movement that is in sync with the music, and may also give the feeling of being on a high from alcohol or drugs. The style used could express the genre of the music, and tell people how they are supposed to feel from this type of music. With all this mind we should not excuse the technical work that has gone into the production of the video, with flashing intricate lines, and lots of images that must have took a great deal of time and money to make. The images look hand drawn, like they are done on a drawing tablet, so the images are not precise, but quite blurry at times.

This particular video is quite powerful, and is quite an imaginative way to show feelings and what the song is about.

FAITHLESS: http://www.youtube.com/watch?v=zBlwU0MlUSk