I saw this brilliant advert on TV to promote Dairy Milk, and it is very different to other chocolate adverts. Just the idea of a gorilla playing the drums, listening to music in that way, and the fact that it has nothing to do with chocolate does not mean it is rubbish. The film begins with close up shots of a gorilla, and then the camera zooms out to reveal a gorilla playing the drums to the beat of a Phil Collins song-In The Air Tonight. The advert then closes with an image of the chocolate bar, reading the slogan "A glass and a half full of joy." The advert seems to have nothing to do with the manufacturer or the chocolate bar itself, other than the lyrics in the song which give a deeper meaning and urge that people feel for the chocolate, and the colour purple in the background that is associated with it. The advert for me was very shocking, and the gorilla playing the drums was very unexpected that will stick in my mind for a long time, and I will always remember the Dairy Milk chocolate bar. The clip will have been very cheap to make, because it simply looks as if it has been made in a TV studio and they have the ability to hire a gorilla outfit, which is fine because the idea is so effective that a massive budget is unnecessary.
The camera work is very minimal, with only a few shots used throughout the one minute and thirty second ad, because it is focused on just one object, the gorilla.I think the advert is excellent, with an effective idea and no camera tricks that will stick in my mind for a long time, and I will remember the Dairy Milk bar.
DAIRY MILK: http://www.youtube.com/watch?v=CbLr2NEV_7o
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