i-TeDDy

The new i-TeDDy was launched last month, and is for sale in retail stores such as Argos, and the inventor, Imran Hakim, recently won the 'Technology, Innovation and Design' award from the business awards.Hakim, who designed the product won Young Entrepreneur of the Year award last year so is an experienced businessman, and also appeared on the TV show Dragons Den, where Peter Jones and Theo Paphitis agreed to invest £70,000 each. This gave Hakim the opportunity to turn this product into a business.

The product itself is made for young children that aims to educate and entertain, is an interactive bear which incorporates a personal media player and a mini computer screen on its tummy.

I am not too concerned with the actual aesthetics of the product, but the idea which I think is excellent. The overall idea is so simple, but nobody else has had this idea and only came on to the market not long ago, and is a profitable idea as it has got the investment of two well known business men. The product is predicted to be as profitable as the iPod, as Hakim has found a segment in the market that has not been touched.

This is the logo for the product and is pretty self explanatory. The name itself is similar to that of the iPOD, and it's functions are also similar. The main things that need to be taken into are health and safety as young children will be using the teddy.