I'll be honest, I didn't realise Apple were going to release a mobile phone, yet when I think about it, it sort of seemed inevitable that Apple would design a phone. I've not had a chance to look at the phone because it is not out in the UK yet, but on first looks it doesn't seem like much. The design just looks to be similar to that of an iPOD, but a phone! The new technology within the phone seems quite good, with the phone having a touch screen function meaning that buttons are one less thing to worry about on the phone design, but Apple have kept their trademark center round button. This product does not seem like a phone, but a multimedia system, because it has everything: sat nav, music/video player, phone, Internet, camera, wi-fi, bluetooth. However, these are things that other phones seem to be able to do now. I'm guessing that Apple are relying on the same thing that help sell the iPOD, simplicity and a sleek stylish design, and the fact that it is cool to have and everybody has one. The only problem with this is that it is not an innovative design, so consumers may not feel the same way about the iPhone. Consumers have already got an iPOD so may think why buy an iPhone. Critics will be comparing the iPhone with the iPod, and not with other phones on the the market so will make it difficult for Apple to be successful in this category. Only time will tell if the iPhone will be a successful mobile phone, and as successful as its inspiration, the iPOD.
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