I saw a short TV advert to promote this new car, and seems to me like it bears some similarity to the BMW, Lexus, Audi and Mercedes adverts I have seen. However it uses more shapes and varied backgrounds to promote the car, and also includes a message written on the car number plate, " Haven't we all seen enough of ordinary?" The film seems more like it has a concept, which is to show the car as being very different to other cars.
FIAT: http://www.youtube.com/watch?v=AlkF5Tl0Vf0&mode=related&search=
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